Rosemary is a very strong flavor, and not every rosemary sprig is made the same. The ones I got had a pretty mild flavor because I think they were a little old. That's why I steeped them before I started making the ice cream base. However, if you want a slightly less intense rosemary flavor and/or your rosemary has more flavor, add them to the cream while you are making your base. Essentially skip step 1 in the directions. Also, taste your cream as your are making your base to make sure the rosemary flavor is strong enough for you.